CEO of Heyday leads skincare biz through Coronavirus, layoffs and the “biggest unkown”

The CEO of Heyday, Adam Ross, saw his skincare company go from the busiest weekend ever to completely shutdown overnight. The impact of Coronavirus on all 11 of Heyday’s retail shops in three states has been devastating. Ross candidly shares his story of leadership from the “eye of the storm” including the painful layoffs, tough negotiations and what he says is the “biggest unknown”