New Starbucks CEO shares more details on his turnaround plan. We like what we heard

Earnings

Customers order at a Starbucks in Manhattan Beach, California, on July 19, 2024.
Jakub Porzycki | Nurphoto | Getty Images

Returning soon to a Starbucks near you: Ceramic mugs, Sharpies on cups and the condiment bar to add your own cream and sugar.

Those were just some of the details that Brian Niccol shared Wednesday night on his first earnings call since taking over as CEO of the struggling coffee giant on Sept. 9. Starbucks last week preannounced an ugly set of fiscal 2024 fourth-quarter results and suspended 2025 guidance, so the main event was what the former Chipotle boss had to say.

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