Today Glidden Paint announces that its 2023 Color of the Year is Vining Ivy, a “bluish-greenish-something-in-betweenish” tone that serves up versatile vibes, making it an on-trend addition to contemporary designs or a refined pop of color for those with more traditional taste.
“Consumers are seeking to simplify in this post-COVID era, as the past two years have shed a new light on the importance of serenity and little moments,” said Ashley McCollum, Glidden color expert. “Vining Ivy embodies this vibe perfectly. It is energizing yet grounding, and it works in literally any space. Its versatility takes the guesswork out of design, leaving consumers with more time to indulge in the things that matter most to them.”
The upheaval and uncertainty of the past few years have resulted in a surge towards nature-based colors as consumers seek out harmony and tranquility in their homes, with greens dominating. Vining Ivy continues that trend, with an infusion of excitement.
“Greens are restorative colors, and we are not ready to say good-bye to them yet,” McCollum says. “With Vining Ivy, we have that restorative tone, but we also have the infusion of relaxing blues. It’s a very calming color, once you stop debating whether it’s blue or green.”
Teal is the name of the color where blue and green meet. This teal, as adaptable as its botanical namesake, expertly intertwines bold blue and refined green to create a captivating color symbolic of deep water. Vining Ivy’s jewel-toned hue can be used to set a calming mood in spaces, as its blue communicates feelings of tranquility, while the emerald evokes feelings of balance. When paired together, these two undertones create an ultra-rich, uber-trendy color that appeals to us as we cautiously emerge from the pandemic.
As a nod to Vining Ivy’s adaptability, Glidden color stylists see it showing up across exterior and interior commercial and residential spaces, styles and textures.
For consumers eager to see this color in real life, Glidden color experts recommend using this blue-green shade as a wall color paired with deeper-toned woods and off-white trim. For those looking for a more luxurious feel, Vining Ivy can easily go glam when accessorized with golden accents and bright white trim.
“Those who love this moody hue, but are still feeling in-betweenish on how to bring it into their space, can treat themselves to the understated elegance of a teal accent wall, or serve up a statement by featuring Vining Ivy on their kitchen cabinetry,” McCollum said. “Even the most modest spaces can benefit from the teal treatment. For those short on square footage but big on style, we recommend using this rich hue as bold contrast to a neutral palette, making a petite room feel plush.”
Used as an exterior color, this blue-green hue can punctuate a home’s personality, adding immediate curb appeal when used as a front door color – the perfect complement to colorful landscaping.
Vining Ivy is also appealing to homeowners looking to spend less and save: GLIDDEN DIAMONDTM is the only one-coat paint starting under $30 exclusively available at The Home Depot. A gallon of Glidden Diamond paint can cover an average-sized room in one coat while also offering exceptional hide and scrubbability.