First Look Inside Crescent, San Francisco’s Luxury New Development Atop Nob Hill

The team behind famed architect Robert A.M. Stern’s first multi-family development in San Francisco is debuting interior images to help potential buyers envision life inside.

Slated for completion next year, Crescent is an eight-story building featuring 44 luxury condos at a cable-car crossing atop the historic Nob Hill. It’s a product of RAMSA’s first collaboration with New York-based Champalimaud, the multi-disciplinary design firm founded by Interior Design Hall of Fame inductee Alexandra Champalimaud. The project is being built by the centuries-old private investment and development firm Grosvenor Americas.

Champalimaud is now releasing photos of two bedrooms and a den it designed inside a 1,475 square-foot model residence listed for $2.85 million.

Crescent’s units are inspired by pre-war layouts, as is typical of Stern’s aesthetic, with designated foyers and terraces. Their dining and living areas, however, are in a California-style open-layout and will feature traditional San Franciscan bay windows.

Champalimaud aimed to combine both styles into its vision.

“Our design speaks to Nob Hill’s rich history while catering to the expectations of today’s discerning city dweller, providing a sophisticated, comfortable and welcoming interior that highlights the building’s architecture,” said Winston Kong, a partner at the firm. “A focus on natural and airy materials, stones and marbles with soft tones, matte finishes, and light oak surfaces cater to a relaxed yet refined California lifestyle.”

But while Champalimaud is handling most of the project, it is sharing the limelight a little. San Francisco-based design collective NICOLEHOLLIS was brought in to furnish a 650 square-foot one-bedroom priced at $1.325 million, of which photos have also been released. The firm took a more European approach to its space.

“We were inspired by modern, Parisian apartments and selected items for the one-bedroom home that would make the space feel classic and refined,” founder Nicole Hollis said.

Her designers filled the living area with some of their favorite pieces, including a sofa by Dimore Studio, Petra lounge chairs, Prouve dining chairs and lighting fixtures from Michael Anastassiades’ Flos collection, along with Serge Mouille. They custom-designed an upholstered headboard for the bedroom, and chose bedside sconces by Pheonix Day to compliment the Gubi fixture overhead. 

In each unit, kitchens feature appliances from Sub-Zero and Wolf, custom cabinetry imported from Germany, S.A. Baxter pulls and Mediterraneo marble counter tops and back splashes.

The building’s lobby will be attended by a 24-hour doorman, and will lead to a two-story drawing room featuring a fireplace, a butler’s pantry and a double-height window wall with a balcony overlooking the garden.