Business

In this article PEP Fast Twitch, from the makers of Gatorade Source: PepsiCo Gatorade is entering the energy drink category with a caffeinated spin-off called Fast Twitch. It represents yet another example of beverage companies blurring the lines between drink categories, seeking to leverage existing brand loyalty while entering fast-growing categories. Gatorade’s parent company, PepsiCo,
0 Comments