President Joe Biden is flaunting his investments in Black and Latino-owned small businesses as the Latino vote slips from his grasp heading into the 2024 election year.
The president will highlight the parts of his Investing in America agenda aimed at supporting small businesses at Wisconsin’s Black Chamber of Commerce in Milwaukee on Tuesday. His remarks will specifically focus on the success of Bidenomics for Black and Latino-owned small businesses.
The Department of Treasury estimates that Biden’s investments in community lenders will lead to a $50 billion increase in lending to Latino communities and a $80 billion increase for Black communities. A White House official noted that Black small business ownership is growing faster than it has in 30 years and the creation rate of Latino small businesses is at a decade high.
Biden’s push to highlight this progress comes amid dismal polling that shows him losing ground with Latino voters, a key demographic that helped put him in the White House in 2020.
A recent CNBC survey found that Republican front-runner Donald Trump has a five-point lead against Biden among Latinos. Biden did maintain a significant lead against Trump with Black voters, 75% of whom said they would support the current president in a hypothetical matchup.
Biden’s effort to spotlight his dedication to minority-owned small business investment is the latest bid to gain some of that ground back.
It is a strategy that has helped him before. In 2020, Biden campaigned on the idea that closing the racial economic equity gap would help heal the pandemic-stricken economy.
As such, Biden made minority-owned business investment a central pillar of his “Build Back Better” economic platform. He pledged to create a fund with $30 billion of seed money for small businesses and to “advance racial equity.”
This rhetoric came against the backdrop of a broader reckoning over racism in policing that sparked protests nationwide. Biden’s focus on correcting racial inequity also served as a contrast to his Republican opponent, Trump.
“Every instinct Trump has is to add fuel to the fire,” Biden said at the time. “It’s the last thing we need. We need leadership that will calm the waters and lower the temperature. That’s how to restore peace in the streets.”
Biden has made headway on some of those campaign promises and he wants voters to know it.
Earlier in 2023, Biden launched the Recompete program, which will choose 24 small businesses from economically distressed areas to give grants of between $20 million to $50 million and 24 other recipients for grants between $250,000 and $500,000.
These grants would provide a meaningful boost to small business owners of color who face well-documented obstacles in securing capital investments and loans.
But these wins come after a year of economic woes that have exacerbated the headwinds facing minority small business owners.
A White House official noted that beyond the more deep-rooted hurdles that Black and Latino business owners face, this year has also brought “inflationary pressures.”
There are many causes for the record-high inflation that has squeezed budgets: supply chain disruptions causing product shortages, interest rate volatility boosting producer costs and pent-up demand lingering from the pandemic. Biden has pointed the finger at corporate price-gouging to explain why some consumer prices have not come down even as the economy appears to be recovering.
But so far, voters still blame the president.
The December CNBC All-America Economic Survey found that Biden’s approval ratings have fallen to an all-time low, driven in part by his handling of the economy.
For Latino voters specifically, polling has shown that the rising cost of living and jobs are top of mind heading into ballot season, which could explain why they are fleeing Biden’s camp.